Meet new resellers online.

Meet new resellers online.

Get access to the best local resellers by joining our digital trade show.

Get access to the best local resellers by joining our digital trade show.

SOME OF OUR PARTNER BRANDS:

GET REQUESTS FROM RESELLERS 24/7

Be discovered and contacted by handpicked local stores and accept order requests online.

up to 4 times more orders

CONTACT THE BEST STORES IN NO TIME

Publish an advertisement in less than 20 minutes and connect to those stores, that matter to you.

up to 90 % time saving

Save time & money you spend on wholesale

Welcome to the digital trade show of the 21st century: With FAIRLING wholesale becomes affordable.

up to 65 % cost saving

What brands love about us:

Our growing network:

brands worldwide

local resellers

YOUR BRAND SHOULD RATHER NOT APPLY FOR FAIRLING, IF…

… you only want to sell your products online.

… you only want to sell your products online.

…. you look out for customers with a ‘the cheaper, the better’ mindset.

…. you look out for customers with a ‘the cheaper, the better’ mindset.

… you currently have too little products on stock to provide new retailers with products.

… you currently have too little products on stock to provide new retailers with products.

YOUR BRAND SHOULD APPLY FOR FAIRLING, IF...

… you are looking for passionate resellers.

… you are looking for passionate resellers.

… you offer individual, emotional lifestyle products.

… you offer individual, emotional lifestyle products.

… you want to save time and money by avoiding trade fairs and sales agents.

… you want to save time and money by avoiding trade fairs and sales agents.

FAIRLING IS SPECIALISED ON BRANDS IN:

Books & Stationery

Cosmetics & Beauty Care

Design & Gifts

Fashion & Accessories

Food & Delicacies

Hobbies & Leisure

Living & Interior

Jewelry & Gems

Baby & Kids

WHAT STORES LOVE ABOUT US:

PERLE STORE (Fashion Store)

‘Since we can’t have our eyes everywhere, FAIRLING is a very useful tool to discover new promising brands. We fell in love straight away and placed an order – only minutes after we got in touch.’

LOKALDESIGN (Interior Store)

‘This tool is a useful and transparent alternative to visiting traditional trade fairs: It helps me find promising new brands – without even leaving my store.’

KUESTENSILBER (Concept Store)

‘We have connected to beautiful international brands through FAIRLING – and are very happy with the service.’

ROSENBLATT & FABELTIERE (Kids Store)

‘The concept is amazing. We recently ordered two new brands, that we discovered via FAIRLING. Keep up the good work!’

You are a store owner? Click here to join.

JOIN THE FUTURE OF WHOLESALE:

These are the next steps to make sure your brand is successful at FAIRLING:

02

A brandscout will review your application.

03

If your brand is a fit for our resellers, we’ll confirm the call.

frequently asked questions:

Why do I need to apply for a phone appointment to find out if joining FAIRLING is the right choice for me?
At FAIRLING we want to offer the best possible service to brands and resellers. Therefore we want to find out if your brand is a match for a sufficient number of resellers in our wholesale network – before you join and become a member. The fastest and easiest way to do so is a demo over the phone as well as a short target group check by one of our experts. 
How will I know if the retailers on FAIRLING will be the right resellers for my brand?
To make sure that your brand fits the interests of the stores using FAIRLING we do a brief target group check before we would onboard you on our digital trade fair. To do so, a call beforehand is necessary to identify your goals as well as the potential number of future resellers. Furthermore, our retail experts will give you advice on how to present your brand and products on FAIRLING in the most effective way to ensure the best results.
WHAT DOES FAIRLING DO FOR ME?

FAIRLING is your online trade fair. We connect brands with the best independent stores in Germany, Austria and Switzerland – so we are the matchmakers for your brand and potential new retailers.

Do I need to prepare something for the call with a FAIRLING brand scout?
After you applied for FAIRLING, one of our brand scouts will review your brand for a first impression. Only if this review is positive, we will confirm your requested phone appointment with us. It is important for us that we have enough store matches in our network. You will not have to prepare anything further after this point, since we will guide you trough the demo process and ask a few questions about your brand and wholesale strategy. Our brand experts will ask for a wholesale catalogue to have a closer look at your portfolio, so they can prepare the call better.
In which case could FAIRLING be a digital alternative for trade shows, wholesale agencies or direct sales?
If you as well believe that physical trade shows and expensive wholesale activities have faster, easier and lower-priced alternatives in the digital age, than we are the right people to turn to. To succeed at FAIRLING, there will only be a few more criteria which your brand will have to meet. We are more than happy to find out in our phone appointment, if this is the case. 
I do not own a brand, but a local retailer. How can I join FAIRLING as a reseller?
We daily onboard new high-quality local retailers on FAIRLING, that are looking out for new bestsellers in beautiful, innovative and emotional lifestyle brands. To join as a reseller, simply click here to apply.