The international wholesale network.

Welcome to the future of wholesale

Find your perfect new resellers.

Fast. Online. Anytime.

Meet the perfect stores to resell your products – anywhere, anytime.

Our mission

FAIRLING is one of the fastest growing startups in Retail Tech. We digitalize a fast changing market: analogue lifestyle fairs and trade shows. Using smart algorithms, we have created a platform that connects brands and stores with each other easily, fast and online.


Get requests 24/7

Be discovered and contacted by handpicked local stores and accept order requests online.


Build strong relationships

Get in touch with  many new and popular stores, build relationships and make them yours forever.

Save time and money

Instead of travelling to trade fairs, with FAIRLING  you can target stores in no time.

What brands love about us?

How it works?

Select the stores you like

Publish an advertisement in less than 20 minutes and connect to those stores, that matter to you.

Smart matching technology

Depending on your target group and your quality label (e.g. sustainable, natural products…)
we filter stores that would perfectly match your brand. 

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Get a personalized experience 

Look forward to a personal and detailed  onboarding and feedback call with one of our brand experts. They will help you to get the most out of FAIRLING. 

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Can you imagine your brand to be sold in stores like these?

Then FAIRLING is the right choice.

What stores love about us

Frequently asked questions

Are there costs for joining FAIRLING?
One thing in advance: Whether you are planning a small, medium or high growth in resellers – we have the right plan for your business. Did you know? Here you can find more information about our pricing.
I do not own a brand, but a local shop. How can I join FAIRLING as a reseller?
We daily onboard new high-quality local retailers on FAIRLING, that are looking out for new bestsellers in beautiful, innovative and emotional lifestyle brands. To join as a reseller, simply click here to join.
Why do I need to apply?
At FAIRLING we want to offer the best possible service to brands and resellers. Therefore we want to find out if your brand is a match for a sufficient number of resellers in our wholesale network – before you join and become a member. The fastest and easiest way to do so is a quick call.
Do I need to prepare something for the application call?
After you applied for FAIRLING, one of our brand scouts will review your brand for a first impression. Only if this review is positive, we will confirm your requested phone appointment with us. It is important for us that we have enough store matches in our network. You will not have to prepare anything further after this point, since we will guide you trough the demo process and ask a few questions about your brand and wholesale strategy. Our brand experts will ask for a wholesale catalogue to have a closer look at your portfolio, so they can prepare the call better.
How will I know if the retailers on FAIRLING will fit to my brand?
To make sure that your brand fits the interests of the stores using FAIRLING we do a brief target group check before we would onboard you on our digital trade fair. To do so, a call beforehand is necessary to identify your goals as well as the potential number of future resellers. Furthermore, our retail experts will give you advice on how to present your brand and products on FAIRLING in the most effective way to ensure the best results.

Interested? Apply with your brand now.


Your personal expert will check which stores might be a perfect match.


If there seem to be enough matching retailers for your needs, we’ll confirm the call.


We love diversity. We believe in the beauty of retail. And in the happiness that comes with offering unique and creative products to your customers. We put quality before quantity. We are FAIRLING.

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